Monetizing Fun, Part Two: How Twitter Does It
SponsoredTweets.com
The beauty of Twitter is its (arguably) simple, rarely-changing format and purpose. As its user base grows, and as businesses begin to catch on to the growing necessity of marketing through Social Media, Twitter stays the same, adding only the most minuscule tweaks of improvement from time to time. Twitter’s admirable resistance to change (imagined mostly in the form of blatant advertising) has also, consequentially, dictated Twitter’s challenge in monetizing itself. Read more
The Trouble with Accessibility
Last Week, Erin Fetherston, creative consultant and guest designer for Juicy Couture, logged into StyleList’s Twitter account. A real-time fashion conversation was the intent, as Fetherston was to answer questions posed by followers using the hashtag #erinfetherstonqa. Among the questions directed at Fetherston were “How do you plan on adapting your whimsical storybook style to cater to the Juicy brand,” and “Uggs, are they way out or still ok?” Though 46,294 Twitter users attempted to communicate with the designer, Fetherston managed to answer only 22 questions.
There is no denying that social media is a technological boon, but there is also the ever-present problem of that it is a network comprised of humans. And the speed and productivity of a single human cannot compete with the behavior of an online platform, or even an army of Twitter followers. Read more
Daily Clippings – June 29, 2010
exclusively.in
India Goes Online with Exclusively.In
“Fashion folk have long traveled to India to score all things embellished. But now their purchases won’t always require an additional grand for the airfare.” (WWD)
Australia Attempts to Ban Thin Models, Heavy Retouching
“Australia’s youth minister, Kate Ellis, came up with a plan to reward fashion magazines and designers who cast healthy models and reject overzealous, unrealistic retouching.” (TheCut)
An Updated Snapshot: Luxury Department Stores on Twitter
“As a Twitter fanatic, it’s been interesting to watch as more and more luxury brands and retailers get on the “Twitter train.”” (FashionCollective)
Belgian fashion designers use everyman muse
“The man on the street became catwalk star Friday as a host of Belgian designers showed off an urban cool inspired by mundane reality in their spring-summer collections at Paris fashion week.” (Independent)
Boys To Girls
“It seems that some menswear designers are most definitely for turning – to womenswear.” (Vogue.com)
Daily Clippings – June 7, 2010
oscardelarenta.com
Oscar de la Renta on Live-streaming and Twitter
“Oscar de la Renta is taking the plunge: On Monday at 1 p.m., the designer’s 2011 resort runway show will broadcast in real time on the company’s live-stream channel.” (WWD)
Interview: Nick Robertson, Asos co-founder
“Described as being both confident and self-effacing, Asos co-founder Nick Robertson seems to strike the balance between peremptory and practicality to a degree seldom seen in the executive echelons.” (Scotsman)
Fashion retailer East back in the black thanks to better sales and cost cutting
“East, the bohemian fashion retailer in which former Channel 4 chairman Luke Johnson has a stake, has moved back into the black due to improved sales and cost cutting.” (Telegraph)
Former New Look boss finds new Habitat
“The ex-boss of fashion chain New Look, Phil Wrigley, has been tasked with improving the fortunes of homeware and furniture retailer Habitat.” (RetailMoves)
Rat fur: the latest fashion accessory
“Mink, sable, chinchilla, fox, rabbit – fur is back in fashion. But joining the ranks of these exclusive pelts this winter will be fur from an unlikely source – rat.” (Guardian)
Daily Clippings – May 26, 2010
louisvuitton.com
Welcome to the house of Vuitton
“Louis Vuitton’s new London store – sorry, maison – takes the art of luxury shopping to a whole new level.” (Guardian)
Fashion future starts now
“After thousands of stitches and yards of fabric Niloufoar Mozafari and Dylan Taverner win the prestigious title of Parsons’ Designers of the Year.” (WJI Times Observer)
Filofax fashion email to target social media users
“Filofax is to use Twitter and Facebook to get to know its customers in email campaigns.” (InternetRetailing.Net)
Two Friends + Passion for Fashion = One Success Story
“Started by close friends Alexis Maybank and Alexandra Wilkis Wilson in 2007, Gilt Groupe is an invitation-based, luxury Web site that offers men’s, women’s and children’s designer clothing for up to 70% off retail prices to members.” (Fox Business)
Four Blogs Where Fashion Meets Food
“Fashion and food may make for unlikely bedfellows, but in recent months quite a few designers and fashion bloggers have unleashed their inner foodies on the web.” (BlackBook)
Daily Clippings – May 20, 2010
Live: Google I/O 2010
“Warning: this is a live blog. Information is processed in real-time and is not always edited to perfection… Google I/O, the GOOG’s annual developer conference, is one of my favorite to attend.” (zdnet.com)
Facebook and Twitter Impact Fashion Industry
“Panel of fashion marketing experts to discuss the impact of social media at FGI Los Angeles event on May 20th, 2010.” (GoshTV)
The Rise of Smart Fashion
“At the Met Ball held earlier this month in New York, singer and songwriter Katy Perry walked the red carpet in a gown made from silk chiffon and over 3000 glowing LEDs that changed colour from blue to pink to yellow to green.” (BOF)
Will Generation Y Sustain Luxury Fashion?
“Hilton, Ritz-Carlton, Four Seasons and Starwood, among other luxury hotel chains, have reported a jump in demand for luxury rooms at the end of the first quarter, and renewed interest in high end lodging is recovering from the sour economy faster than the overall interest in the hotel market.” (Signature9)
French Connection Q1 trading ahead of plan
“British fashion group French Connection said first-quarter trading was slightly ahead of plan, with a fall in sales offset by margin gains.” (Reuters)
Follow Me…
This week we hit 500 Twitter followers! To celebrate them we give you a run-down of some of the most informative tweeters from our extensive Twitter lists.
fashion-news-sources, fashion-technology
http://twitter.com/L2_ThinkTank
Bio: A think tank for prestige brands, founded by @profgalloway. We work with thought leaders and academics to create innovative formulas for marketing success.
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fashion-technology, public-relations
http://twitter.com/AgendaInc
Bio: A live feed of strategic information about luxury brands and belief strategy from Lucian James, founder of Agenda Inc.
http://twitter.com/courtnyblackman
Bio: On the business side of fashion.
– Read more
