Friday, 19/02/2010 by Sophie von OswaldMarket

How Important is Copenhagen for your Business?

Gallery Copenhagen

Whilst we were in Copenhagen we had the pleasure to speak with several of the designers, agents and distributors at the trade shows. We asked them all the same question:

What role does Copenhagen play for your business?

Benny Yoshiku: Duke of the Playground @ Terminal 2

“Copenhagen is very important for us, because it’s the most important city for the Scandinavian market. Although we started the season at Bread and Butter in Berlin, we had to come here to take create new business in the Scandinavian market. Although we have an agency with showrooms in Aarhus, it is especially important for new brands like ours to be at a fair like this to meet new clients and generate orders. Terminal 2 with its streetwise and international atmosphere is just right for us. ” (Benny Yoshiku)

Taavi Kuisma from Nordic Denim House @ Terminal 2

“For us as a new company, we’re here for the first time to get our business started and begin to make contact with buyers. For us Copenhagen is the kick off for the season. We don’t have a seasonal product, which means that for us the market starts to build up around Spring. We are very satisfied with the response to Momotaro Jeans at Terminal 2 so far. We take this as an opportunity to make initial contact so that we can follow up on those contacts later.” (Taavi Kuisma: Nordic Denim House)

Camilla Vikström/ MnO Stockholm @ Terminal 2

“We are here to present One Teaspoon, one of the leading Australian brands, founded around 10 years ago. MnO is the European distributor, naturally the Scandinavian market is very important for us. In general any trade show participation depends on whether you need more clients and contacts, that’s why we also exhibit at Pure in London. Here at Terminal, it’s a great atmosphere to sit down new clients and build up relationships that we can then follow up in Stockholm or Oslo.” (Camilla Vikström from Mno)

Therese Lilja from Svensson @ Terminal 2

“Copenhagen is essential for us as a market place. We consider it our home turf, for us it means stability. Although we have two own shops and we don’t rely on retail entirely, we also do a good part of our business here, as our clients place orders here. For us, Stockholm is mainly good for PR, business clearly happens in Copenhagen” (Therese Lilja from Svensson)

Soren Petersen from d.co @ Gallery

“At the moment we only make 4% of our turnover in Denmark, we want to change that and that’s really why we’re here and active in Copenhagen. I like that you can both take orders and meet new, potential customers. From the perspective of a former buyer, I know it can be a nightmare to have to go to showrooms, at a trade fair, the clients have the freedom to browse whilst finding out about your products.” (Soren Peterson from d.co)